Flight Booking UX Battle – Cebu Pacific vs Philippine Airlines vs Air Asia

In this post I will dissect my recent experience trying (and sometimes failing) to book flights on Cebu Pacific, Philippine Airlines and Air Asia.

Even though I missed the place, I didn’t have any immediate plans to go to Hong Kong again since I was last there two years ago. But when I saw the lineup of speakers at Rise Conference 2016, I knew I had to go. Having booked the conference ticket, my next step was to book the flights.

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