You’ve Successfully Logged In

“You’ve successfully logged in” is pretty much like a waiter saying you’ve successfully entered a restaurant. Why not just say “Hello” or “Welcome back”?

I see this quite often in the user interfaces I audit. Somehow, when it comes to information systems, people discard any semblance of common sense and humanity the way they would would throw a banana peel into the compost.

How to Use Trello for Card Sorting

In a recent guest lecture about Effective User Interface Design, I used card sorting to teach the students about the concept of mental model mismatch and demonstrate how each of us has a different kind of taxonomic system in our heads. I opted to use Trello instead of the more traditional physical cards to cut costs and promote paperless workflows. Despite a bit of confusion in the beginning, it worked out well. Here’s how you can use Trello for card sorting—whether for face to face or remote card sorting exercises.

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Bad UX: GMA News Online


I wonder if the bright minds behind GMA’s website ever thought that this kind of intrusive advertising creates terrible experiences for the reader, hence driving them away in the long term. I don’t have the numbers but I suspect that this mentality is part of the reason for the rise of better designed news websites like Rappler. Yes, I understand the need for ad pesos, but providing no way to close the ad is just unspeakable. I don’t use adblock because my banner blindness is usually sufficient. Not this time though. Still, it put me off ever visiting the site.

Flight Booking UX Battle – Cebu Pacific vs Philippine Airlines vs Air Asia

In this post I will dissect my recent experience trying (and sometimes failing) to book flights on Cebu Pacific, Philippine Airlines and Air Asia.

Even though I missed the place, I didn’t have any immediate plans to go to Hong Kong again since I was last there two years ago. But when I saw the lineup of speakers at Rise Conference 2016, I knew I had to go. Having booked the conference ticket, my next step was to book the flights.

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Bad UX: Jollibee


For such a high profile fastfood chain, the Jollibee website has ridiculously poor design. Am I a wholesaler? Am I maintaining a database here people? NO. I’m trying to order food. Too many options shown at the same time, excessive number of clicks to get anything done, no thought put into flow, and confusing widgets. The whole paradigm is wrong. What the heck is this, an inventory management system?