UX & Chill

I’m incredibly honored to have been invited to talk at UX & Chill, a series of talks organized by Ateneo de Manila’s User Experience Society. I spoke about the magic of microcopy and tries to inspire students about the importance of copywriting in apps. Microcopy also happens to be the subject of my upcoming book, which I’m excited to announce will be coming out on May 15!

Hidden Figures (2016)

Hidden Figures (2016) is inspiring, eye-opening, and nerdgasmic. The three protagonists — Mary Jackson, Katherine Johnson, and Dorothy Vaughan — are heroes who deserve far more recognition than history has given them. I didn’t understand much of the orbital math, but the scenes with the gigantic IBM computer, Fortran, and punch cards made me giddy. Big props to the people behind this movie. We need more of these stories!

Oxford Comma

As much as I like the Oxford comma, I don’t usually insist on people using it. For me, what’s important is consistency rather than a specific rule. However, there are cases where one choice can lead to disaster.

For example, a company in the US could lose millions of dollars in overtime pay because of a single comma.

Note the lack of Oxford comma — also known as the serial comma — in the following state law, which says overtime rules do not apply to:
The canning, processing, preserving, freezing, drying, marketing, storing, packing for shipment or distribution of:
(1) Agricultural produce;
(2) Meat and fish products; and
(3) Perishable foods.
Does the law intend to exempt the distribution of the three categories that follow, or does it mean to exempt packing for the shipping or distribution of them?

This just shows the havoc that can be brought about by syntactic ambiguity.

On a lighter note, there’s this funny graphic that shows you why the Oxford comma is important.

I’ve Discovered How to Slow Down Time

It’s a brand new day, and it’s exciting. Lots of possibilities and great ideas for the future.

But somehow, from the back of your mind, there’s this ache of urgency and despair that there’s just not enough time in your life for the big things you’ve planned and the hidden gifts you’re going to bring out into the world.

You’ve become so focused on working on your legion of projects that the events of your life have become a blur. Where did the hours and days and weeks and months go? How do you grasp this slippery thing called time? Why does it whoosh by so fast that a whole year is gone before you’ve even taken so much as a single breath?


It’s just never, ever, enough.

If you could just, perhaps, slow it down, what difference would it make to your life and the people around you?

Continue reading my article over at The Ascent, a publication focused on personal growth.

Struggling to Write Consistently? Here’s What You Might Have Missed.

If you’re like me, you’ve struggled to produce your own content for, like, forever. Sure, you can write when it’s required, say, for a project or a proposal or a marketing collateral. But for your own self? Pffft.

But you read all the right books about writing, pore over articles about producing content, idolize amazing writers, and bask in great writing, but the one thing that you should be doing — actually writing consistently — remains hopelessly out of reach.

Continue reading my article at Medium.