I wonder if the bright minds behind GMA’s website ever thought that this kind of intrusive advertising creates terrible experiences for the reader, hence driving them away in the long term. I don’t have the numbers but I suspect that this mentality is part of the reason for the rise of better designed news websites like Rappler. Yes, I understand the need for ad pesos, but providing no way to close the ad is just unspeakable. I don’t use adblock because my banner blindness is usually sufficient. Not this time though. Still, it put me off ever visiting the site.